Digital Diplomacy by unknow

Author:unknow
Language: eng
Format: epub
ISBN: 9781317550181
Publisher: Taylor and Francis

Again, in this case, the core activity of Public Diplomacy – its aims, audience and outcomes – remains the same. But, through a process of policy-oriented learning, officials find a better way of performing this activity that capitalizes on the affordances of the social web. As explained by an FCO official:

Most of it, I mean in kind of creating this digital diplomacy function, we are really piggybacking on the public diplomacy.… That is really what we are using digital for is to do that kind of the engaging and influencing that was already part of different jobs and it was directly the job of public affairs offices and people in the embassies to do this.

(Personal communication, May 2012)

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